Have you checked your analytics to see if your bounce rate is high? While there are a variety of reasons for that, one you should check out is how easy your senior living web pages are for visitors to read. We’ve all visited sites where there is way too much copy, presented in one long […]
Senior Living Photos for Websites and Blogs
Senior living photos are our hot topic for today… A question we are often asked is where we find the images we use on our clients’ senior living websites and blogs. We know senior living providers are sometimes reluctant to use photos of their own residents. We also get asked if images are really even […]
Google E-A-T Update and Senior Care Websites
The Google E-A-T update is making for some interesting conversations lately… One of the Ops guys from a large client of ours is trying to learn more about content marketing and SEO. We were working on a presentation for his regional teams and he asked us if the “food update” only applied to restaurants. Ummmm….what? […]
The Value of Content Marketing in Senior Living
After we wrote and shared our most recent ebook (check it out at the bottom of this page, if you haven’t already downloaded it), we received truck loads of great questions. So many, in fact, that it seemed like a logical next step would be to round up the most frequently asked ones and answer […]
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