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Christmas in July: Is Your Assisted Living Content Ready for the Holiday Rush?

July 18, 2013

I’m dreaming of a white Christmas. Seriously. A sprinkling of the white stuff sounds better than the near triple digit heat wave we have here in Ann Arbor. And much like retailers who are gearing up for the holiday rush, so too are we at SCS. Those of us who are veterans in the assisted […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living content, Senior Living Copywriting Tagged With: adult children, holiday rush in assisted living

Finding Assisted Living Leads Earlier: Challenges & Advice

July 14, 2013

I had a conversation with a friend this week who works for a large regional assisted living company. Like the duck commander himself, she is happy, happy, happy that occupancy in her competitive markets is picking up. But she is frustrated that many of their new residents are still considerably older and frailer. Their resident […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content Tagged With: online senior care leads

A Content Marketing Success Story

July 5, 2013

I’m always on the hunt to see how content marketing leaders outside of the senior care and aging services industries create their strategy and tools. That means I read websites alot differently than most people probably do. Take this past weekend for example. I was researching moving. Ugh! Yes – we are making a move […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content Tagged With: long tail keyphrase, site authority

Creating a Senior Care Content Library

June 22, 2013

Advice from the Obsessively Organized Senior Care Content Professionals Most of our clients and followers know that we are a fast-growing startup company. A few creative, experienced home care and senior living professionals who love the aging services world and enjoy developing content for it! Like most start-ups, we are developing systems for managing our […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content Tagged With: senior care content library

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Recent Posts

  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions
  • Meeting Your Senior Living Audience With Content

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