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The Senior Care Content Gap and Kim Kardashian

September 15, 2015

What do the Kardashians and Senior Care Content Have in Common Right Now? At the risk of sounding all preachy-like, the senior care content gap is really starting to make us agitated. While more and more home care agencies and senior living providers are jumping on the content marketing caravan, the vast majority are throwing […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: senior care content gap

10 Minute Marketing Tip: You Reap What You Sow on Google

September 1, 2015

Happy September friends! Are you asking yourself where summer went? Same here. Today we are popping back in with another of our 10-Minute Marketing Tips. You may recall, the articles in this series are designed to be quick reads to help you learn more about content marketing for senior living and home care. We’ve devoted […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: 10 Minute Marketing Tip, senior care decision journey

Senior Living Blogs, Content Mills and Truth Serum

August 25, 2015

Our crew has been fairly skeletal these past two weeks. We are fortunate enough to call the Great Lakes home and that means summer is our reward for surviving the crazy long and cold days of winter. We take full advantage of the sunshine and blue skies because we know what lies ahead… As the […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: content mills, quality content

Meta Descriptions and Senior Living Blogs

August 6, 2015

 What’s the Deal with Meta Descriptions? Ah…the much maligned Meta description. We write one for every piece of content we create for our clients. Our newbie clients often try to change them after we post their articles or send a written copy. They want to make them longer. Or jam pack them with unnecessary “stuff”. […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: meta description

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Recent Posts

  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions
  • Meeting Your Senior Living Audience With Content

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