The crew here at SCS spends a considerable amount of time talking about, researching and reviewing any information we can find to help us better understand the senior care decision journey. Understanding the path that older adults and their families take helps us to identify the pain points along the way. We then create content […]
The Senior Care Content Gap and Kim Kardashian
What do the Kardashians and Senior Care Content Have in Common Right Now? At the risk of sounding all preachy-like, the senior care content gap is really starting to make us agitated. While more and more home care agencies and senior living providers are jumping on the content marketing caravan, the vast majority are throwing […]
10 Minute Marketing Tip: You Reap What You Sow on Google
Happy September friends! Are you asking yourself where summer went? Same here. Today we are popping back in with another of our 10-Minute Marketing Tips. You may recall, the articles in this series are designed to be quick reads to help you learn more about content marketing for senior living and home care. We’ve devoted […]
Senior Living Blogs, Content Mills and Truth Serum
Our crew has been fairly skeletal these past two weeks. We are fortunate enough to call the Great Lakes home and that means summer is our reward for surviving the crazy long and cold days of winter. We take full advantage of the sunshine and blue skies because we know what lies ahead… As the […]
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