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Creating a Senior Living Buyer Persona

January 26, 2016

Putting a Face to Your Target Audience If you’ve ever read senior living content created by one of the content mills, it probably left you feeling like something was off. But you might not be able to put your finger on just what! In the majority of instances, it’s because the writer doesn’t know the […]

Filed Under: Assisted Living Content, Senior Care Content, Uncategorized Tagged With: senior living buyer persona

Take the Senior Living and Home Care Content Pledge

December 15, 2015

Raise your right hand… C’mon… go ahead. No one is looking! Now repeat this pledge out loud: “I (insert your name) pledge to never EVER use the phrase ‘Content is King’ again from this day forward.” Seriously. The phrase started out as a way to convey how important quality content is for your senior living […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: take the pledge

Senior Care Content Marketing Musts

November 17, 2015

10 Minute Senior Care Content Marketing Tip: Have More than Facebook Friends And we are back this week with another of our world-famous marketing tips for our followers  working on their senior living or home care content marketing strategy! Funny/not really funny thing happened to our pals at the Social Media Examiner this week… Despite […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: home care copywriting

RankBrain Article Round Up for Senior Care Providers

November 10, 2015

While we try to make our blog articles fun to read, there are just some topics we can’t find a way to make humorous. Like this latest update from our pals at Google. Its name is, RankBrain. (I know… it’s a Google update that doesn’t have a critter name like we’ve all gotten used to […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: RankBrain

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Recent Posts

  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions
  • Meeting Your Senior Living Audience With Content

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