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Summer Fridays Help to Improve Content Marketing Creativity

July 26, 2013

Is it just me or does it seem like Fridays in July are tough days to get any work done? At least for those of us trying to work. Most everyone I know, including our clients, is out sailing or swimming. Team SCS has been using these days to work on tweaking our own site […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized Tagged With: creativity in content marketing

Christmas in July: Is Your Assisted Living Content Ready for the Holiday Rush?

July 18, 2013

I’m dreaming of a white Christmas. Seriously. A sprinkling of the white stuff sounds better than the near triple digit heat wave we have here in Ann Arbor. And much like retailers who are gearing up for the holiday rush, so too are we at SCS. Those of us who are veterans in the assisted […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living content, Senior Living Copywriting Tagged With: adult children, holiday rush in assisted living

Finding Assisted Living Leads Earlier: Challenges & Advice

July 14, 2013

I had a conversation with a friend this week who works for a large regional assisted living company. Like the duck commander himself, she is happy, happy, happy that occupancy in her competitive markets is picking up. But she is frustrated that many of their new residents are still considerably older and frailer. Their resident […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content Tagged With: online senior care leads

A Content Marketing Success Story

July 5, 2013

I’m always on the hunt to see how content marketing leaders outside of the senior care and aging services industries create their strategy and tools. That means I read websites alot differently than most people probably do. Take this past weekend for example. I was researching moving. Ugh! Yes – we are making a move […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content Tagged With: long tail keyphrase, site authority

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