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Search Beats Social & Why It Matters in Your Senior Care Content Strategy

April 10, 2018

There’s a new sheriff in town or maybe an old sheriff come back to reclaim his turf? According to Shareholic research, “Search had paced behind Social in share of visits but retook the lead in 2017, driving 34.8% of site visits in 2017, compared to 25.6% from social.” At a time when social media platforms […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: email marketing, social media

Senior Living SEO Series Finale: Building Confidence

March 20, 2018

Have you learned a lot about senior living SEO this last month? We’ve tried to share tips on topics that you don’t have to have a background in SEO to understand or take advantage of. This week is the final one and we’re talking confidence. Building confidence is a critical piece of any website, but […]

Filed Under: Assisted Living Content Tagged With: building confidence

Senior Living SEO Series: The Need for Speed

March 13, 2018

We’ve reached the half way point in our senior living SEO series. If you are joining us for the first time, don’t forget to skip back to week one so you don’t miss a thing! This week we are moving on to talk about the need for speed, especially with regard to mobile. We’ve all […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: SEO for senior living

Pumping Up Your Senior Living SEO

February 20, 2018

Since the senior living industry caught on to the value of content marketing, the competition for online ranking and senior living SEO has become ferocious. Push people down for for the last Hatchimals CollEGGtibles 4-pack at the mall during Christmas ferocious. Almost everyone knows they need to make it to the first page of Google, […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Uncategorized Tagged With: assisted living SEO

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Recent Posts

  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions
  • Meeting Your Senior Living Audience With Content

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