Is your Inbox filling up with “experts” trying to sell you link-building packages for your senior living website?
Or people offering to write guest blog posts (often on completely unrelated topics) in exchange for a link, and allow you to do the same on their website?
Ditto here at SCCS. All summer and fall long we’ve been bombarded with them.
No matter how fast we throw them into the trash, they pop back up and bring their friends.
These messages make it sound like your website is sunk unless you pack it full of links and have loads of incoming links, too.
So, what is the real scoop with links and senior living websites?
A few legit SEO teams have tackled that topic lately, and it confirms what we’ve heard over the last few years.
The Real Scoop on Links and Senior Living Websites
We all know that Google used to be fairly tight-lipped when it came to confirming or denying ranking factors.
Back then, it was pretty widely accepted that links played an important role. If other companies and organizations found the information on your senior living website useful and relevant, they would link to it. And Google liked that. At least that’s what most industry people believed.
More recently, however, the tide has been turning. A year-ish ago, one of Google’s search team members dropped that links had less significance than they used to have.
Then at PubCon last week, Google’s search team shared that links don’t even earn a top 3 spot in ranking factors…
What does improve rank? How can you help seniors and families find you online?
No real surprise on this one… Content is still King.
Well-written, relevant content is the best investment you can make for your senior living website.
It’s the best way provide value to seniors and their adult children.
So, throw those spammy link request emails into your Trash folder and focus on creating content that answers questions about senior living, caregiving, healthy aging, dementia, and more.
Drop us a note if you have any questions! We’ll be happy to try to help…