Perfect partners: Senior living and content marketing industries
Content marketing is an industry people still aren’t overly familiar with and don’t really understand.
While we can be a wacky bunch here at SCCS, we know the work we do on behalf of senior living clients makes a meaningful difference.
Done correctly, content marketing resources can be valuable to older adults and those who love them.
If you’ve been part of a senior living marketing team for awhile, it’s easy to forget just how gigantic the learning curve is.
Payer sources, types of care, levels of care, activities of daily living… the industry is complex and overwhelming.
Families often spend hours online self-educating before picking up the phone to call a community or using an online scheduler to set up an appointment.
It’s important they find accurate and timely information to be able to make informed decisions.
We pulled this slide from a deck we saved after the last Content Marketing Institute conference.
It serves as a reminder that what we do helps older adults and their family caregivers.
We share it in case you want to use it to remind yourself of the role you play in people’s lives, too.
Quality Content for Senior Living Blogs and Websites
At SCCS, our goal is to create content that answers the questions families and seniors have.
And to do so in a way that makes said content easily found on client websites.
Our team includes some of the very few SEO-certified copywriters who also have hands-on experience in senior care.
That makes us uniquely positioned to bring true value to the clients of our clients.
Questions about Aging Services Content?
As summer winds down, we’re working on blog topics for the last 4 months of the year. Send us a note if you have any special requests…
And if you’d like to join the wait list for our blog writing service, drop us a line. We’ll be happy to set up a time to talk and explain how the program works.
Companies on our wait list have first priority when a spot on our blog calendar opens up or if we add another writing to our team.
See you full time again on this blog in the fall…