Succeeding with senior living content
I’m a planner by nature. While I prefer to think of myself as uber-organized, my family has another, less flattering, name for it. But planning and strategizing are leading reasons why our crew has as been so successful.
Sure, we are great writers and editors. (Toot, tooting our own horn here!) We all have hands-on experience working with seniors and their families.
It gives us great insight and empathy, and the ability to write with a voice that connects and engages.
But we also understand the senior living decision journey, and how to create content that meets older adults and their families at each touch point along the way.
It’s the strategy behind what we write that separates us from other generic agencies.
How Not to Create Content
In the content marketing arena, when you fail to plan, it’s essentially a plan to fail.
Our clients’ know every piece of senior living content we create starts with mapping and finding opportunities to create resources that makes families glad they found them. Our secret sauce, if you will.
That’s why we were psyched to see this slide from Dan Shure’s presentation at Content Marketing World in Cleveland this September.
No Plan for Senior Living Content?
We could waste a lot of words babbling on in this post or just leave it here right?
Because it doesn’t get any simpler than this slide…
Is this how you decide what to publish?
If the answer is yes, you likely aren’t spending your content marketing dollars wisely.
Drop us a note if you have any questions or need a little help getting your content to work smarter…
Until next time,