Do you hear that??
It’s the rumble of senior living marketing teams complaining about the rate increases referral agencies are starting to roll out.
We’ve heard it, too. Many of our senior care clients aren’t happy at the steep increases they’ve been notified are coming their way.
While senior living referral agencies can help provide you with leads, it comes at a pretty hefty price tag. And it’s a price tag rumored to be going up for the next few years.
Most of our clients’ monthly spend is a fraction of what it costs for just one referral agency move-in.
Having quality, evergreen content on your own site isn’t a one-hit wonder. It will continue to drive leads for months and years to come.
Creating your own senior living content also enriches your site.
Even if a family comes to you via a referral agency, they’ll likely check out your website at several points along their decision-making journey.
You want them to have a productive, helpful experience when they visit your site.
That means a rich variety of resources to cover questions about caregiver, tips for better understanding the types of senior care that are available, checklists for touring your community, lists of questions to ask to make an informed decision, and much more.
So you need relevant, well-written content anyway right?
Instead of remaining vulnerable to the whims of referral agencies, isn’t it time to create content that allows you to own your lead generation process?
You don’t have give up referral agencies completely. But when you have a strong content strategy, it moves you closer to having that option if you choose to exercise it.Wouldn’t that be great?
Drop us a note if you need help figuring out what to do next. If we can’t assist you, we’ll point you in the direction of someone who can!