Can you believe summer is drawing to a close already? That means we only have a few more weeks of our 10-minute content marketing tips.
This week we are taking time to talk about the senior living news release and Newsroom.
Why is that you might be wondering?
If you’ve followed us for a while, you’ve heard us talk before about why you need a Newsroom on your senior living website.
While SEO is ever-evolving, Google has made it pretty clear in recent years that all those spammy links companies tried to pass along in news releases were just that: spam.
Does that mean you should stop sending out senior living news releases and archiving them on your Newsroom page?
Nope. It sure doesn’t. Here’s why.
The senior living industry is one that has a large educational component to it. We educate older adults, their families, and even other health care professionals.
There will always be a place for senior living news releases that are smartly crafted and not a big, ‘ole spammy sales pitch. In other words, a good news release like we know you are already sending out right?
It also gives the media a single place on your site to go in search of story lines and answers to common industry questions. That positions you as an expert and makes the media outlet more likely to reach out to you when they need an expert for a story they are working on.
So while the days of news releases earning you strong SEO are behind us—at least until Google changes their mind again—a senior living news release and Newsroom are still great additions to your website.
Make sense? If not, shoot us a note and we’ll be happy to answer your questions.
And if you need a writer for your Newsroom and news releases, we can help with that too!
Now go grab yourself a fruity drink and enjoy these last few weeks of us while you can…