Have you learned a lot about senior living SEO this last month? We’ve tried to share tips on topics that you don’t have to have a background in SEO to understand or take advantage of. This week is the final one and we’re talking confidence.
Building confidence is a critical piece of any website, but especially so when it comes to senior living. Families want to feel confident you are a care provider with integrity, compassion, and expertise.
How can you create confidence with the senior living content on your site?
We have a few suggestions…
Building Confidence with Assisted Living and Memory Care Content
Here are a few confidence builders to consider:
- About Us page: Providers often overlook the importance of this page. The reality is, About Us pages are some of the most read pages on any site. Share your teams expertise in terms of how it benefits seniors and their families. Reassure them your team has the experience, education, and desire to help each resident live their best quality of life.
- Offer unbiased guidance: While it can be tempting to make your site all about you, resist that temptation. Focus on answering questions families often have and connecting them to the resources they need. It might not be you right now, but it may be later.
- Invest in tools: Another way to share your expertise is by creating tools families can use at every stage of their search. Checklists, guides, and comparison charts provide meaningful assistance to families while positioning you as the expert.
- Create a blog: We’ve talk many times before about why you need a blog, so this is just another reminder. It helps people see you as a true resource while also giving Google the fresh content it loves.
And that’s a wrap on our 5-part senior living SEO site! We hope it’s given you some good ideas for pumping up your rank. If you have more questions, drop us a note and we’ll try to help!