It’s Time to Freshen Up Your Senior Living Website
Spring is the perfect time to polish up your senior living website.
Dust off older copy and re-purpose it. Sweep away old services and amenities you no longer offer. Show off shiny new programs.
We know once summer roles around and people start heading off on vacation, it’s soooo much harder to get things done.
So we pulled together a few tips to help you get your shine on and give your senior living website new life for spring.
7 Ways to Spring Clean Your Senior Care Website
- See Where You Rank. Search for your community online using key words and phrases. (We do this a few times a month here at SCS.) Use a few different browsers when you complete this task and not just your personal favorite. Znet wrote a great article on which browsers are most popular in the U.S. Spoiler alert…it’s not Firefox! How are you measuring up in the SERPs? If you aren’t one of the top three, who is? What do they have on their site that you might be missing?
- Walk in a Family’s Shoes. Pretend you are a potential lead. Create a scenario for yourself and try out your site. The weary adult daughter who just can’t keep up with her job, her kids and caring for parents who aren’t independent enough to live at home any longer. The frazzled wife who can’t keep up with her husband because Alzheimer’s has made him aggressive and agitated or he’s had episodes of wandering.
- Review the Call to Action (CTA) on each Page. Do you have outdated ones? Missing CTAs all together? Take time to prowl around your site and really look for opportunities where you can improve these.
- Testing, testing… Click on your social media buttons. Do they still go to the right place? We’ve heard from more than a few folks lately who’ve experienced problems with plug-ins causing social media links not to…link! Also be sure to test your Contact page. (Good way to mystery shop how quickly your communities respond to online inquiries… Create a mystery shopper email address and start the clock!)
- Custom Graphics. You don’t always have to rely on photos and fancy graphics. A simple graphic that you customize with the right copy/headline is helpful to have to share on social channels. Sites like Canva and PicMonkey have free versions that make creating blog or social media graphics a snap!
- Review Your Programs, Services and Amenities. Are services and amenities current? Are newer programs missing? While it seems obvious, sometimes companies forget to pull old information off their sites or to add new content to show off new programs and services.
- Dig in to Your Site’s Learning Center and Blog. You have both right? Grab yourself an iced Guillermo (you’ll need the extra shot of espresso) and spend some time really digging in to your site. Ask your web dude (or dudette) for a copy of your analytics. Where are visitors spending the most time? What pages are converting?
Our final tip is to add fresh content. Google loves new and relevant content.
Can you re-purpose or curate several articles in to a guide? Or pump up your blog content? Add a few new tools to your Learning Center?
Shoot us a message if you need help with that!
