Facebook and Senior Living: What Marketers Should Know

It is that time again… No, we aren’t talking about the SNOW predicted for today. Ugh. It seems way too early for that. It is time for another round-up! We know…we know. The time has also come to create a better round-up graphic. That task is on “the list.” You have one of those lists too right? JS.

This time around we are focusing on sharing Facebook related articles. Because our corporate strategy is B2B, we don’t really use Facebook to promote our own brand. We rely on Twitter. But for our clients who need to reach families, Facebook rules. But we know it’s getting harder and harder to reach families through that channel.

Before you start reading and plotting your strategy to overcome all of Zuckerberg’s latest algorithms, we also wanted to share a link to a webinar coming up on the 19^th. It is co-sponsored by Moz and WordStream. How Content Marketing Really Works: From Top of Funnel to Closed Lead sounds like it could be of benefit to our senior care clients and colleagues struggling to understand content marketing.

Facebook Articles to Make Life Easier for our Senior Living Friends:

• Facebook Hacks: 9 Tips And Tricks To Get Your Posts On Top Of The Newsfeed

• 8 New Facebook Timeline Hints to Help Manage Your Pages

• How To Increase Social Media ROI On Facebook & Twitter

Here’s a content article thrown in just for fun…

• Why Your Brand Should Speak Human

Contests on Facebook: What to Know

And before we head off to salt our sidewalks and break out our winter shovels, here are a few articles that address the idea of contests on Facebook. These changed last year but much confusion remains.

One thing to be aware of is a spring Facebook algorithm change designed to weed out “Like-baiting” and some of those spammy updates that go around and around and around…on Facebook. So give News Feed FYI: Cleaning Up News Feed Spam a quick read through before you set up your holiday Facebook contests.

• Facebook Contest and Promotion Rules: What You Need to Know
• Giveaways. Facebook rules
• Finally – check out this infographic and article from Socially Stacked. Are You Breaking the Facebook Law? Visual information is just so much easier for your brain to soak up isn’t it? Well done, right?

If you need a little extra help with your Facebook strategy and implementation for 2015, shoot us an email. While we aren’t accepting new clients for writing projects at present (boo…hoo…), we still have room on our social schedule to help!

Make it a happy hump day!

Shelley