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How Finding the Right Senior Care Writer is Like Finding a Good Air Conditioning Company

May 13, 2014

Hiring the Right Senior Care Writer

Hiring the right person for any job is important. Just ask the Senior Care Specialist team. Despite having a new air conditioning system put in just four years ago, we are baking in our barcaloungers today as we try to write blogs and stories for our assisted living and home care clients. When the old system went out, I called a local company and their congenial salesman came right out. I’d noticed their trucks around town a lot and thought that was a good sign.

Every year since it was installed something has gone wrong. Then yesterday when we were hard at it trying to meet a few quick deadlines for clients- KABOOM! We thought the building had exploded. Nope. Just the air conditioning. Did I mention it was in the high 80s outdoors? Which pushes our loft office temperature close to the sauna range. To get them out here to fix it today would be double the usual “service call” rate. Clearly, I should have done my homework before making this purchase…

It lead me to thinking about our clients and the “optimized content” some of them have brought to us over the years. Yep – KABOOM there, too. Content mills with fancy websites are churning out junk and senior living companies new to the content arena are paying top dollar for it.While I’m sweating off the chocolate peanut butter confections leftover from Mother’s Day, I pulled together a few tips to help those of you trying to find a senior care writer for your blogs, new websites or email campaigns. I hope this helps!

Meanwhile if you are in the Ann Arbor area, throw on your flip flops and head on over  for a free facial and spa-like experience. We’ll be serving my triple top secret Strawberry Coladas and a little Michigan/Kid Rock made BadAss beer after 3:00… Might as well make the most of a mess right? Contact us if you need help with blogs or email projects or if you’d like to offer tips for hiring a new air conditioning repair company…

7 Top Tips for Hiring the Right Senior Care Copywriter

 

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Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting, Uncategorized Tagged With: assisted living copywriter, home care copywriters, senior care writer

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