If you have been following our blog or any of those written by other SEO experts, you know 2014 is predicted to be the year of visual. We know from ComScore that video is one of the most highly consumed forms of online content. We also know the impact of that little Google-owned video site (aka You Tube) on SEO. Plus infographics and video are just plain fun! Am I right?? We thought this would be a great week to share a couple quick examples of the ways our home care and senior living clients and colleagues are rocking these forms of content.
- Emeritus Senior Living. This year Emeritus introduced us to Meddling Maude. What is exciting and fun about this series? How about …everything! Great use of video, blog articles and infographics. Their topics are relevant and they’ve managed to deliver good content in a fun format.
- Sunrise Senior Living They’ve been doing a great job using infographics to reinforce their blog article messaging. These make it so much easier to share and consume.
- Griswold Home Care. We like their video channel, their infographics and their senior care guides. They all work together to present a great visual experience.
And just because we’re nice… a plug for one of our favorite industry trade associations, ALFA.
ALFA Seeks Films With a Focus on Aegism
Lights, camera, action! ALFA is looking for “films illuminating specific discriminatory practices against seniors, prejudicial attitudes toward the aging process or institutional practices that perpetuate stereotypes about seniors.”
The final deadline for submissions is March 17th. The first prize winner will receive $3,000 and a trip to the screening of their film at the ALFA Conference & Expo May 20-22 in Phoenix. The second prize is $1,000.
For more information and to review recent winners, see the film section on ALFA’s website www.alfa.org/film or contact Kayla McAlindin at kmcalindin@alfa.orgLink Icon.
Here is last year’s winner – Backseat Bingo!
Liz Blazer – Backseat Bingo – Animtated Documtary from Liz Blazer on Vimeo.
Want a little help or advice on how you can jump on the visual content train? Let’s talk. Shoot us an email to let us know the particulars…