More Changes Coming from Google
Cue the music… 
Ch…Ch…Ch…changes…
David Bowie I think? I confess. It’s a bit before my time. But it works here doesn’t it? Because more Google changes are in store for us this summer.
The chatter in SEO circles has gotten louder since Matt Cutts shared his video on what to expect from Google in the upcoming weeks and months. For our senior care content clients, it looks like these changes will reinforce the commitment you’ve made to high integrity content. YEA you!! 
The Senior Care Specialists team has sifted through the hype, dribble and downright paranoia, to share a few of the best articles we found out there.
For providers like those The Senior Care Specialists are proud to collaborate with, these updates are good news. Unique, fresh and relevant content is the name of the game. Black hat tricks. Buying links. Junk content. Those tricky ‘Advertorials’. Not going to help you earn points with our friends at Google. Those folks will continue to fall behind in search results. In fact, they won’t be excited to see these new updates at all. Matt Cutts gives them this warning as he explains the pending updates, “It might be a more eventful summer for you.” And rightly so.
For those of us trying to connect families with the senior care content – blogs, articles, tools and videos – that will truly benefit them, the playing field continues to lean in the direction of level. YEA Google!
Let’s Start with the Video from the Spam Fighter Himself
Pop yourself some Cauliflower popcorn and fire up the big screen. Today’s feature presentation starts with sharing the above mentioned video from Mr. Cutts with you. We thought you might want to see what he has to say for yourself. (And if you are wondering where he gets those t-shirts, check out this post.)
Without any further ado…
What to expect in SEO in the coming months
Did you like that? Sigh. Me, too. He’s cute isn’t he?
Now if you don’t have dual degrees in math and computer science and this doesn’t make sense… here are two of our favorite articles that put this in terms real people can understand.
From Search Engine Round Table:
Matt Cutts On 10 New SEO Changes At Google In Next Few Months
And from Search Engine Land:
Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer
We hope you enjoy the video and the articles, as well as the cauliflower popcorn.
We would love to help you develop high integrity client for every step of the senior care decision journey. Shoot us an email at: Shelley@TheSeniorCareSpecialists or use our Nifty Contact Form if you prefer.