The Senior Care Content Specialists has a reputation for being the leading provider of content and copywriting in the aging services industries. That means we always have a waiting list of senior living providers who want to become a client.
We are continuously looking for talented writers who have senior care experience. If you meet that description, we should talk.
We’ll be honest, though. We aren’t one of those crappy content mills that churn out blog posts and articles that are of no benefit to families. The content we create for clients is top tier.
If we ask you to join us, know that you’ll get feedback from one of our editors on everything you submit until you master the style that earned us our reputation for being the best.
Did we scare you off?
If not, here’s what you should know.
What We Look for in our Writers
Before you submit your portfolio link, spend some time getting to know us and what separates us from others.
Here’s what we think makes us different.
Every piece of content we create:
• Has a voice. It is one that is… Educational. Conversational. Supportive. Empathetic. We are selling to a reluctant audience. And often to a frightened or overwhelmed family.
• Speaking of audience… ours is primarily the adult daughter of an older adult. Sometimes it is the senior themselves. And the trickiest of all? On occasion, the content will be targeted to both audiences simultaneously.
• Our tone and style are that of a trusted friend. But facts are important. You will need to cite and link to reputable sources.
Types of Senior Care Content We Specialize In
We primarily create three different types of content for our senior living and aging services partners:
• Blog articles: These articles are between 500 and 750 words in length. Topics range from aging well to how to search for a memory care program.
• Long-form articles: A step up from blog posts are the long-form articles we write for clients. They are often specific to a challenge families face, such as managing difficult Alzheimer’s behaviors. These are typically 750 to 1,000 words long.
• Guides and eBooks: Our senior living clients love to use guides and eBooks to help educate seniors and their families. These are written on a variety of topics. They can be a few pages long or one hundred pages long!
For some clients, we also write conversation starters for their social media channels and copy for their offline marketing collaterals.
How to Let Us Know You Are Interested
If you’d like to learn more, send us the link to your portfolio or links to samples you’ve written for clients in the senior care or aging services space. The best way to send those to us is by email at: (need new email address here.)
Once we receive your portfolio or links, the next steps will be:
• One of our trusted editors will review your samples and decide if we are a good fit for one another. They may contact you with questions.
• If we decide to proceed, the next step is for you to create an article from a list of topics we send you. If our editors like it, we’ll send you feedback, get your revisions and talk about on-going monthly assignments.
• We start everyone at the same basic rate per post. If you meet (or beat!) your deadlines consistently each month and our editors don’t have to spend a huge amount of time rewriting (versus editing) your articles, we will move you up to an intermediate rate after six months.