At SCS, we specialize in content strategies that meet families wherever they are in their search for assisted living or home care. We are confident that we can help you create a content experience that engages families.
Why SCS?
Senior care veteran and SCS Founder Shelley McCrary combines industry experience with expertise in digital media strategies and content development. She was a caregiver for her grandfather after the heart-wrenching diagnosis of Alzheimer’s disease. Forced to come to terms with the fact that he wasn’t safe at home, she was a crusader in finding the best assisted living care for him.
When we say we’ve been there…We’ve been there.
On both sides of the senior care sale.
Shelley McCrary Career Highlights:
- More than a decade of divisional & regional market development and communications experience in senior living, hospice and home care. Including for two of the nation’s largest providers.
- Co-founder of one of the largest senior care referral companies and part of the start-up team for the senior care division of another.
- Certified SEO Copywriter.
- Certified Senior Advisor.
- Harvard University – Grad student (part time) in Digital Media Marketing.
- MBA in Health Care Administration, B.S. in Public Affairs.
How can we help you reach your goals?
Let’s start with a complimentary content roadmap…
