Inbound Marketing a Priority for Senior Care Providers in 2013 Home care and assisted living content development is finally beginning to gain real ground. Some providers, like Emeritus Senior Living and Sunrise Senior Living, are proving to be masterful at it. Each of their sites feature compelling content that combines video, family resources and tools, […]
Archives for January 2013
ALFA Senior Living Art Showcase is Back!
Art is therapy for many of us. Residents of assisted living communities are often active in creating projects ranging from quilts to donate to local shelters to watercolor masterpieces for grandchildren. In recognition of this, ALFA is back with their Senior Living Showcase. This year’s theme is Celebrating the Beauty of Life. The contest is […]
Assisted Living & Keyphrase Strategies
In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, when adult children may have been in an aging parent’s […]